It is already an old-school process whenever a person contacts you asking about a certain product they saw in your local newspaper ad. The development of advertising platforms and technology has enabled consumers to move from old-school media outlets such as TVs and Newspapers to digital sites and social media.
Because of this, there is a lot of different marketing and advertising platform that has risen for the past several years. This includes local online shops with a delivery option on Shopify and selling on social media channels such as Twitter and Facebook. Since there are a lot of options to choose from, it is really the dream of any marketer.
Here are several lead generation Denver CO strategies that can help you scale your business:
Capturing Leads on Your Site
For those who do not know, the process in which you’re enticing your target clients to get them interested in purchasing your services or products is called lead generation.
The first strategy that you can use to capture leads is to use your website. This means that you’ve got to work out to capture the attention of your target clients whenever they land on your website.
You will need the following if you want to capture leads on your site:
- A compelling CTA (Call to Action)
- An Optin Form
- An enticing offer
- A high-converting landing page.
Capture Leads on Social Media
Of course, you shouldn’t stick only with lead generation on your site. You should not disregard the potential of social media. Social media can enhance visibility and ranking for SEO and directly drives leads.
For social media lead generation, there are 3 vital websites that you’ve got to consider. These websites are Instagram, Facebook, and Twitter.
Lead Generation Tips
- Regularly Blog
You might have already heard that the ideal thing for inbound marketing is to consistently blog.
You need to produce a huge range of content such as round-ups, how-to’s, and special blog series that educate your consumers. You can earn easily their trust and convert them into clients if you regularly add value.
Allowing you to convert a single visitor into a repeating user is the main benefit of having a blog. This is particularly true if they subscribe to your newsletter.
- Place Social Buttons to Your Email Newsletter
You should offer your subscribers the option to share your newsletters if you want to use them.
This will promote your email subscribers to follow you. However, it can also help you acquire new email subscribers if they share your message.
You do not have to add a button. It could just be a mere call-to-action that includes a link.
- Produce a Promo Video
There are different types of learners. Not all people learn by reading. A few of them learn by listening and looking.
You can easily educate your consumers on your service or product by producing a promo video. In addition to that, you can utilize tools to add a call-to-action within the video. This will help you get an email address.